Embroidery Guides & Stitches

This page is your go-to for finding everything you need to completing any of our embroidery your kits!

Select your kit under our Embroidery Step-by-Step Guides to find your full instructions. These will tell you exactly the steps you need to complete your piece, as well as show you tutorials for each stitch.

Our handy Stitch Tutorials section is a complete library of all the stitches you'll need - plus more! It's a great place to go if you need a refresher on any particular stitches.

Buzzing Bouquet

Our Buzzing Bouquet design includes 8x handy stitches and is made with a warm dusty palette of oranges and sage greens.

Click here to read our full BUZZING BOUQUET step-by-step guide!


Our Wildflower kit might look complicated but it's actually only a few stitches, repeated again and again, so you can create a masterpiece with no experience at all!

Click here to read our full WILDFLOWER step-by-step guide!

Floral Sampler

Our Floral Sampler is the prettiest sampler you'll ever see! Not only do you get to learn 14 stitches, but unlike most samplers, your finished product is worthy of showing off.

Click here to watch our full FLORAL SAMPLER video guide!

Woodland Wonder

Get cosy with our Woodland Wonder kit. Inspired by all things cottage-core we designed it with a warming take on a winter colour palette.

Click here to read our full WOODLAND WONDER step-by-step guide!

Ruff & Tumble

Our Ruff & Tumble is the cutest of our embroidery kits! Using only 3 stitches, you can create your own cosy pal.

Click here to read our full RUFF & TUMBLE step-by-step guide!

Be Kind

Our Be Kind kit includes a great range of classic and filler stitches, with a gorgeously warm colour palette.

Click here to read our full BE KIND step-by-step guide!

Floral Minis

Our Floral Minis are a great way to learn by making three mini designs instead of one larger one.

Click here to read our full FLORAL MINIS step-by-step guide!

Midnight Moth

Designed for confident beginners or those wanting to step up their embroidery game.

Click here to read the full MIDNIGHT MOTH Guide!

Magical Mushroom

Designed for confident beginners or those wanting to step up their embroidery game.

Click here to read the full MAGICAL MUSHROOM guide!

Garden Jars - Tote

Our Garden Jars Tote is as eye-catching as it is practical.

Click here to read our full Garden Jars Embroidered Tote guide!

Flower Fields - Tote

Our Flower Field tote is a great way to show off your fashion sense as well as your embroidery skills! Perfect for beginners, it only includes a few stitches which are easy to master.

Click here to read our full FLOWER FIELDS TOTE step-by-step guide!

Easy Breezy Blooms - Tote

Designed for absolute beginners in mind, our Easy Breezy Blooms tote is perfect for a nervous newbie.

Click here to read our EASY BREEZY BLOOMS guide!

EMBROIDERy starter pack

The digital version of your guide and free PDFs are coming this week! If you've purchased our starter pack, you will be emailed when our digital guides and patterns are ready.

In the mean time, please refer to your physical guide included in your kit for all the information on how to get started.

Stitch Tutorials

Below you'll find our curated selection of our favourite tutorials for each and every stitch you'll need. If you're working on a particular design, we recommend using the guides above.

Our Craft Club tutorials are coming soon! 

Thank you so much for your patience 🌼

Embroidery Guides & Stitches


Straight Stitch

This video from America Quilting is quick and to the point. Straight stitch is the foundation of all the embroidery you'll do and super simple to learn.


Back Stitch

Mary's video for Backstitch is handy as it shows two different ways to create this easy stitch. You'll use a backstitch frequently for outlines of shapes, so it's a great one to know!


Whipped Back Stitch

A whipped back stitch is such a fun stitch! It builds on a backstitch and is a simple way to create a smooth but textured stem shape. This video from Cutesy Craft is great because it shows how a whipped stitch can look either with the same colour or with a contrasting colour.


Satin Stitch

This video is also from Cutesy Craft and it's a simple and quick introduction to Satin Stitch. This stitch will be the bread and butter of your embroidery, especially if you're working on designs that 'fill in' many shapes. 


French Knot

French Knot's get a bad rap for being a difficult stitch. But they're actually quite easy to do if you know the tricks! This video from River Birch Thread's shows clearly the trick to making nice, neat French Knots. And shows you where you might go wrong.


Lazy Daisy

This simple clip from Cutesy Craft shows you exactly how to make a beautiful Lazy Daisy stitch as well as create a flower using your Lazy Daisies!


Long & Short Stitch

This video from LoveCrafts is great because it shows how you shouldn't overthink the Long & Short stitch. The trick is not to try and make it perfect - and it will look great!


Split Stitch

We love this split stitch tutorial from Penguin & Fish because it's super simple and straight to the point. This stitch is great for line-work, with a smooth but textured effect.


Stem Stitch

Cutesy Craft's video about stem stitch is great! Like it's name suggests, it's a fantastic stitch for creating the stems of flowers and other beautiful textured lines.


Backstitch Filler

Cutesy Craft's video explains how you can fill in shapes like lettering with the simple backstitch. This is a great filler stitch because you're already familiar with how it works! And it creates a neat fill even if it's not perfect.