Our AI Statement

At Craft Club, we do not use generative AI anywhere in our design process. Every pattern, illustration, and pixel you see across our products is drawn and hand-pixelated by our design team, based in Sydney.

This is a deliberate choice. Our founder has experienced firsthand how original artwork can be copied and used without permission, and that experience shapes how seriously we take originality here. By developing our own moodboards and hand-drawing every design from scratch, we can confidently say that our work is 100% our own.

We also believe hand-crafted design simply produces better results. Every design we create is shaped by our love of the craft and by the experience of the person who'll use it — considerations we don't believe generative AI can replicate.

This has always been part of how we work at Craft Club. We're putting it in writing so our community can be confident about where their favourite designs come from: our hands, not an algorithm. If you ever have questions about our design process, we'd love to hear from you.