Catalogue - Embroidery & Cross Stitch

Q: What is needlecraft?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"Needlecraft is a broad term for textile crafts that are handmade using a needle and thread, or yarn. Centuries-old techniques including embroidery, knitting, crocheting, cross-stitch, needlepoint, and quilting fall into this category."}]}]}

Q: Is cross stitch or embroidery easier for beginners?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"It depends! Our cross stitch and embroidery kits are all beginner-friendly. While cross stitch has a single and easy to master technique, the patterns aren't printed on the fabric. Embroidery, on the other hand, has the pattern printed, but has more than one technique to learn. Either way, we have comprehensive tutorials to guide you."}]}]}

Q: What is cross stitch?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"Cross stitch is a popular form of counted-thread embroidery that uses tiled, X-shaped stitches to form a picture."}]}]}

Q: What is embroidery?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"Embroidery is the craft of decorating fabric or other materials using a needle and thread or yarn. Unlike basic sewing, which is used to construct or repair garments, embroidery is purely decorative."}]}]}

Q: What is the benefit of crafting?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"Over 70% of Craft Club customers in March 2026 said crafting benefits them as a way to relax and to have a creative outlet. There is a deep wellness theme across responses, as customers have used craft to manage anxiety, ADHD, and stress."}]}]}

Q: What are common cross stitch mistakes?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"Miscounting is the most common cross stitch mistake. To ensure you're following the pattern accurately, you can cross out the squares you have already completed, or use a fabric pen to draw the design onto the aida cloth. Counting will, however, get easier with practice."}]}]}

Q: How do I stitch with metallic thread?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"Metallic thread is a coarser kind of thread, and takes some patience and practice to stitch well. Using specialised thread wax can make it easier to handle, and pairing it with its matching matte colour equivalent will soften its look and be easier to stitch."}]}]}

Q: What is Aida cloth?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"Aida cloth is a stiff, open-weave cotton fabric designed specifically for counted cross-stitch and needlepoint. It comes in different 'counts' meaning how many little squares are in an inch. 14-count Aida is the most commonly used, but for more detailed pieces, stitchers may prefer 16- or 18-count. 11-count Aida cloth is the best starting point for kids."}]}]}

Q: What are the hoops made from?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"Embroidery hoops are typically made from bamboo - and this is what the hoops in our kits are made of. There has been a rise in plastic hoops being used, but they can be a bit pricier."}]}]}

Q: Are these kits beginner-friendly?

{"type"=>"root", "children"=>[{"type"=>"paragraph", "children"=>[{"type"=>"text", "value"=>"Yes! All of our craft kits are designed to be beginner-friendly. We believe that creativity is for everyone, and want to give people the confidence to find their creative side."}]}]}

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FAQ

What is needlecraft?

Needlecraft is a broad term for textile crafts that are handmade using a needle and thread, or yarn. Centuries-old techniques including embroidery, knitting, crocheting, cross-stitch, needlepoint, and quilting fall into this category.

Is cross stitch or embroidery easier for beginners?

It depends! Our cross stitch and embroidery kits are all beginner-friendly. While cross stitch has a single and easy to master technique, the patterns aren't printed on the fabric. Embroidery, on the other hand, has the pattern printed, but has more than one technique to learn. Either way, we have comprehensive tutorials to guide you.

What is cross stitch?

Cross stitch is a popular form of counted-thread embroidery that uses tiled, X-shaped stitches to form a picture.

What is embroidery?

Embroidery is the craft of decorating fabric or other materials using a needle and thread or yarn. Unlike basic sewing, which is used to construct or repair garments, embroidery is purely decorative.

What is the benefit of crafting?

Over 70% of Craft Club customers in March 2026 said crafting benefits them as a way to relax and to have a creative outlet. There is a deep wellness theme across responses, as customers have used craft to manage anxiety, ADHD, and stress.

What are common cross stitch mistakes?

Miscounting is the most common cross stitch mistake. To ensure you're following the pattern accurately, you can cross out the squares you have already completed, or use a fabric pen to draw the design onto the aida cloth. Counting will, however, get easier with practice.

How do I stitch with metallic thread?

Metallic thread is a coarser kind of thread, and takes some patience and practice to stitch well. Using specialised thread wax can make it easier to handle, and pairing it with its matching matte colour equivalent will soften its look and be easier to stitch.

What is Aida cloth?

Aida cloth is a stiff, open-weave cotton fabric designed specifically for counted cross-stitch and needlepoint. It comes in different 'counts' meaning how many little squares are in an inch. 14-count Aida is the most commonly used, but for more detailed pieces, stitchers may prefer 16- or 18-count. 11-count Aida cloth is the best starting point for kids.

What are the hoops made from?

Embroidery hoops are typically made from bamboo - and this is what the hoops in our kits are made of. There has been a rise in plastic hoops being used, but they can be a bit pricier.

Are these kits beginner-friendly?

Yes! All of our craft kits are designed to be beginner-friendly. We believe that creativity is for everyone, and want to give people the confidence to find their creative side.