Why We'll Never Use AI In Our Designs
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Time to read 2 min
If you've ever wondered how a Craft Club design comes to life, here's the honest answer: by hand, pixel by pixel, by real people — no generative AI involved, ever.
It's always been true about how we work, but we've never actually written it down. A community member recently asked us where we stand on AI, and it made us realise: this deserves saying out loud.
Table of contents
What is Generative AI?
Generative Artificial Intelligence (commonly referred to as Gen AI) creates new content (like written text, music, and art) that digitally imitates human creation.
It works by analysing patterns from what is available on the Internet by human creators. Something that could take you hours can now take just the click of a button. That doesn't sound so bad, right?
Except to do this, Generative AI needs training. And it was trained on writings, music, and art without the consent of the original creators.
A small team, a lot of hand-drawing
Small but mighty, our design team consists of three members based in Sydney, where every single one of our designs is meticulously drawn and pixelated by hand.
- No AI generating our source material
- No AI "assisting" our drafts
- No shortcuts
We're real artists creating human-made art!
We illustrate every design concept from scratch
Meet the product team
Nakisah, CEO and Creative Director
Cinnier, Product Lead
Fara, Junior product designer
Why it matters to us
"I feel really strongly about not using generative AI in design because I've had my own artwork stolen multiple times by large companies, and it's absolutely heartbreaking. By coming up with our own moodboards and hand-drawing everything ourselves, we're ensuring our designs are 100% our own."
That experience shapes everything about how we create. We build our own moodboards from scratch and draw every design ourselves — which means when you buy something from Craft Club, you can be confident it's genuinely, entirely ours.
We think it makes for better design, too
Beyond the principle of it, we just believe hand-crafted design is better design. Every piece we make starts with the craft itself and the person who'll experience it in mind — and that's something we don't think AI can replicate.
Part of our DNA
Not using AI has always felt so core to who we are that it never occurred to us to say it explicitly. But our customers deserve to know, so now it's official: at Craft Club, every design is 100% human-made, start to finish.
Thanks for asking the question that got us to put this in writing.
No Generative AI is used in our designs.
Hand drawn and designed in Sydney, Australia.
We single-handedly know the pain of stolen work – we won't be a part of it.
What is the benefit of crafting?
Over 70% of Craft Club customers in March 2026 benefits them as a way to relax and to have a creative outlet. There is a deep wellness theme across responses, as customers have used craft to manage anxiety, ADHD, and stress.
Are your kits beginner-friendly?
Yes! All of our craft kits are designed to be beginner-friendly. We believe that creativity is for everyone, and want to give people the confidence to find their creative side.
Jasmine Crabb
Brand and Content Lead at Craft Club, Jasmine helps people discover the joy of hands-on crafting through Craft Club's beautiful, beginner-friendly kits. Since joining Craft Club in 2024, her role has been to make creativity accessible to everyone through creative education and content.
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